SIMEON DOYTCHINOV

I started SD05 because I wanted to fight on the right side of the war on men’s health. Look around, most of us today are unknowingly filling our bodies with chemicals that are wrecking us. It’s in everything; food, personal care products, drinks, even the clothes we wear. And few are paying attention.

Testosterone levels in men have plummeted compared to our grandfathers. And worse, society has somehow convinced us that this is normal, or even good. It’s not. Low testosterone and hormonal disruptions don’t just kill your energy and drive, they wreck fertility, lead to depression, and turn strong men into passive, tired versions of themselves.

I built SD05 to help men take back control, starting with one of the most overlooked aspects of their daily life, what they put on their skin. Most “men’s” skincare brands? Let’s be honest, they’re just repackaged women’s products filled with endocrine disruptors and toxins. They also flood the market with so many unnecessary steps that most guys don’t even know where to begin.

I wanted something different. Something simple. Something that works.

Luckily, I had the best formulator on my side, my mother. She’s been in the all-natural cosmetics game for nearly two decades and is the proud owner of Conscious Cosmetics. She knows everything about skin health and the safest, most effective ingredients. The fact that she formulated our products gives me complete confidence that they’re not just another “natural” gimmick, but real solutions.

SD05 isn’t just about skincare. It’s about reclaiming strength, vitality, and confidence. It’s about giving men the tools to cut out the toxic junk and start treating their bodies like they matter, because they do. 

And I don’t know about you guys, but I want to look good now, and be able to have kids in the future.

If you’re tired of feeling sluggish, low-energy, and like something’s off, you’re not alone. And I built this for you.

Let’s take back control.

SIMPLY EFFECTIVE

Most skincare routines are complicated and overloaded with steps no one has time for. 

Our regimen is simple, our formulations are pioneering and complex. We let the products do the work, not you. 

Every formula is designed to handle multiple steps in one, giving you maximum results without the unnecessary hassle.

Three steps. No wasted time. Just powerful, effective skincare.

SD05 SCENT PROFILE

Not only did we create these elixirs that are packed with the hardest working ingredients for maximum effectiveness, but they smell amazing too.

The blend of Cedar Wood, Lime and Rosalina creates a bold, fresh and sophisticated scent that is both masculine and invigorating with a grounding warmth. With every use you get reminded of what an amazing decision you made by investing in these products.

CONCENTRATES

Most skincare brands bulk up their products with cheap fillers, excess water, and synthetic additives, giving you more volume but far less effectiveness. 

We do the opposite.

At SD-05, every formula is condensed, potent, and engineered for maximum impact. No fillers. No fluff. Just pure, high-quality ingredients that work harder with every application.

50ml of our Face Balm delivers the same hydration and skin protection as 200ml of other face creams. Why? Because we don’t dilute performance. We optimize it.

Less product. More power. Maximum results.

PRICING

Mainstream skincare brands overcharge for cheap formulas, fancy packaging, and inflated marketing budgets. Making you pay premium prices for subpar results.

At SD-05, we put every dollar where it matters; high-performance, all-natural ingredients that actually deliver. 

Our products aren’t just cleaner and more effective, they outperform luxury brands at a price that makes sense.

You get top-tier quality without the industry markup. No middlemen, no unnecessary costs, just elite skincare that works, at a price that respects your wallet.

More results. More value. No wasted dollars.

PACKAGING

Our product are packaged in UV and amber glass. This means no risk of plastics leaking into the products and your body. With the products being well protected and our labels provided with all necessary information, we have no need for outer packaging, saving the landfill and cost for something that gets thrown away immediately after purchase.

Our jars and bottles are reusable and recyclable.